THE DAVIS ENTERPRISE ♦ NOVEMBER 2009
Greener Pastures: El Macero Country Club Gets New Life
El Macero Country Club nearly imploded two years ago. It was losing money, operations were slipping and members were at each other’s throats over whether they should build a new clubhouse. Some 70 of the club’s roughly 400 members left as a result.
“That’s a big batch,” said Steven Backman, who’s now the club’s general manager. The club had to look “inside its soul to see what it wanted to be.”
So the club’s nine-member board of directors hired Troon Golf, a management company that runs things for about 200 courses all over the world. Troon sent Backman to El Macero to right the ship… click here for the entire story.
mydesert.com ♦ april 2009
Indian Wells selects new management company for resort
In open session, the council voted 5-0 to approve the selection of Arizona-based Troon Golf as its new management company to oversee the city-owned resort and public clubhouse.
“The decision that we're making as a council today is one of the most important decisions facing the city right now,” Mullany said. “What it does is put a management company in place at the largest asset we have as a city.”
The company will replace OB Sports, which has managed the resort for more than four years.
“It was a good relationship and a successful one. But we're ready for the next level.”… click here for the entire story.
GOLF BUSINESS ♦ MARCH 2009
Up Close & Personal with Hud Hinton
Plenty of organizations like to talk about their brand, but few have become as entrenched in the golfing public's psyche as Troon and the management company's "Troon Golf Experience." More than a catchy phrase or ad slogan, Troon's "experience" encompasses every element... click here for the entire story.
The Sacramento bee ♦ Wednesday, March 18, 2009
Making the Rounds: Menu at El Macero includes: 'Most improved'
Bill Kidd can think of plenty of reasons Troon Golf named El Macero Country Club its "Most Improved Facility" for 2008.
The immediate past president noted positive membership numbers and revenue in the face of a struggling economy since the local team took over in November 2007, better course conditions and a palpable improvement in the club's chemistry... click here for entire story.
golf links ♦ February 2009
Quality Assured
Iain Raymond-Walker reveals how companies such as Troon Golf are leading the way in the world-wide development of a new breed.
The standard by which golfing experiences are measured probably doesn't vary all that much from golfer to golfer. The quality principle stays fairly constant throughout: Pace and smoothness of greens, course layout, playability, quality of bunkers, practice facilities, club house ambience and service levels of the staff, are all common themes... click here for the entire story.