Dedicated to delivering a world-class private club experience.
Troon Golf's private club operating division, Privé, Private Clubs of Distinctionsm, includes private clubs that are among the most prestigious private clubs in the world, each featuring an atmosphere of extraordinary luxury and unsurpassed personalized service. Privé is dedicated to delivering a world-class private club experience while, at the same time, safeguarding the integrity and exclusivity of the clubs. The clubs that make up the Privé collection enjoy all of the benefits of being associated with Troon Golf, without sacrificing their individuality or diminishing the ultimate authority of their members.
Privé-managed clubs draw upon the many resources of Troon Golf, which enable them to offer the finest playing conditions and an enhanced private club experience. Through Privé's dedication to service and attention to detail, day-to-day management concerns are all but eliminated. Privé provides an extensive operations network at both the regional and corporate levels, providing each club access to the most experienced operations, agronomy, food and beverage, and retail experts in the golf industry. These experts are skilled at achieving a club's operational objectives, including ensuring financial stability, by implementing high quality standards, providing access to national purchasing programs that aggregate buying power, and building an exemplary on-site team by drawing from a deep pool of experienced Troon Golf associates. Privé operates each club with detailed and individualized precision, with member satisfaction as a primary goal.
Privé club members can also benefit from special programs like Troon Advantage. This program is reserved for full golf members and extends exclusive discounted rates at Troon Golf-managed, daily-fee and resort facilities. Club members also receive a private news letter called Club Troon News. This enables members to stay informed on industry news, learn about other Privé clubs or even read of ways that their own club is making news.
• Unparalleled club oversight, including daily operation of the club's golf course, golf shop, food and beverage facilities, golf course maintenance, back-office administration, recreational facilities, membership sales efforts, and tournament and event coordination.
• Collaboration with an award-winning agronomic team to oversee the implementation of proven agronomic programs focused on achieving optimal visual appearance while maintaining turf health.
• Turnkey operational expertise, including centralized accounting, payroll and employee benefit administration, financial reporting, detailed budgeting, employee staffing, and human resources administration.
• Creation of a strategic membership sales plan, utilizing coordinated marketing efforts and access to Troon Golf's extensive database of golfers and corporate partners to drive membership sales. Efforts include the creation of advertising materials, recruitment and training of the club's membership sales staff, and maintenance and administration of the club's member retention program and waiting lists.
• Comprehensive development and capital improvement project oversight, ensuring the club receives the highest physical quality of design and construction to reflect the vision of the membership.
• Significant purchasing discounts for operational and capital item purchases.
• Superior food and beverage expertise, including custom menu design, operations and staff analysis, and implementation of superior customer service programs that are reinforced through on-going training programs.
• Access to state-of-the-art information technology systems, supported by an in-house technology support team. Support systems provide members with online access to fully customized club information, allowing members to book tee-times, make dinner reservations, and communicate with other club members.
• Members of clubs in the Privé operating division also receive unique benefits from Troon Golf, including access to advanced tee time booking at Troon Golf's resort and daily fee facilities, merchandise discount offers, and in some instances, the ability to charge purchases at other Troon Golf-managed facilities to their membership account.